There are 31 million YouTube channels (and counting). Best Practice #1: Consolidate Into One YouTube Channel Let’s dive in to the 5 steps for creating a successful YouTube Channel. YouTube’s recap of 2020 trends is worth a look. Socializing activities like trivia games were a hit, as were videos of coming together virtually, like virtual choirs and the “Some Good News” show. Audiences shifted to at-home content like cooking instruction and fitness and wellness tips. #WithMe videos that followed creators through their daytime activities grew by 600%. The most popular videos in 2020 were those that aimed to connect with others as the world turned towards stay-at-home during the pandemic. In 2020 we had even more time to spend online and watch videos. Audiences Sought Comfort, Connection on YouTube in 2020 YouTube ushered in the first creators, giving rise to influencer marketing that has become so important over the past decade. YouTube and other video-centric channels like TikTok, Snapchat and Instagram, play an ever-important role in social media for organizations and individuals of all kinds. Social media as a global news and community force is a sub-trend of how visuals, and not just words, are taking over the digital sphere.

YouTube Originated the Role of Video in Social Media Marketing

On YouTube there is a video for everything - from dancing and music videos to political speeches and news, to how-to videos for everything, including how to change the clock in your car during daylight savings time. There is no doubt that the Internet overall and social media specifically have made the world a smaller place. YouTube is the second-most used search engine in the world, behind Google. YouTube is the cornerstone of online video it has become a definite source of entertainment and information viewing for over 15 years.

There are a few cornerstones of the Internet websites that transformed the World Wide Web into what we know today.

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